Campaigns
Search campaign
A campaign type for ads against specific search queries on Google Search.
Definition
A search campaign serves text ads when someone searches for a relevant term. It is especially useful when existing demand needs to be captured precisely and prioritised by business value.
Why it matters for your shop
In ecommerce, Search campaign only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Search campaign alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
View service