Optimisation
Quality Score
Google’s estimate of the expected quality and relevance of a search ad.
Definition
Quality Score is a diagnostic value for expected click-through rate, ad relevance and landing-page experience. It does not explain performance alone, but can reveal structural friction in Search.
Why it matters for your shop
In ecommerce, Quality Score only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Quality Score alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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