Google Ads management
Search, Shopping, Performance Max and Demand Gen as one system that we work on every business day.
Who we work with.
Process
Done in one to two weeks
From granting access to the review meeting usually takes one to two weeks. The effort depends on the number of accounts, markets and campaign types more than on spend alone; an account with six countries takes longer than one with three times the budget in a single market.
For this we need read access to Google Ads, Merchant Center and GA4 and, where available, insight into contribution margins or targets. No passwords, no admin rights, no changes to your account.
Typical findings
Where accounts leave money on the table
We see these patterns in almost every account: brand search booked as performance, flattering the overall ROAS. Performance Max without range separation. Conversion values with no link to margin. Feed disapprovals that have kept bestsellers out of the auction for months. And budgets flowing wherever automation meets the least resistance.
Findings like these are rarely spectacular and almost always expensive. At BLACKROLL®, it was the clean separation of demand areas that made scaling possible: 340 percent more revenue through Google Ads.
+340%
Revenue after the rebuild, BLACKROLL®
Operational craft and strategic foresight
Switching agencies
Switching agencies without a revenue dip
With us, a switch follows a fixed sequence. Ownership of the account and the data stays with you, access is handed over instead of created from scratch, and the history is preserved. Then we prioritise the audit actions that reduce risk in the short term and leave ongoing learning phases untouched for the time being.
Larger rebuilds come afterwards, staggered and with before-and-after measurement. Rebuilding an account from scratch in peak season is a self-inflicted slump, however much it is framed as a fresh start.
What do clients say about getting started?
“Touchpoint took over the management of our Google account around 10 months ago and has since worked intensively on scaling the account, hitting our profit targets and optimising the account architecture. Touchpoint is always at the forefront of Google Ads innovation and has contacts at Google that allow the account to be optimised beyond the usual level. Working with the team is friendly and reliable — we are happy with our decision for TP!”
“The expertise of Lasse and Simon has led to real optimisations in our account.”
“Touchpoint is exactly the right partner for us: always flexible, so we can react quickly in our dynamic e-commerce environment.”
“Touchpoint has been supporting us on Google Ads for more than a year now. Both the reporting and the communication are highly professional.”
“We have been working with Touchpoint for one and a half years now and are very happy.”
“Collaboration and communication are outstanding. Knowledge and initiatives right at the pulse of the times — top!”
“Touchpoint is a top Google Ads agency that I have been working with for over a year, and I am extremely satisfied.”
“Simon, Morten and team have been doing a tremendous job optimizing our Google Ads setup with regards to account/campaign structure, feeds optimization, analytics, tracking etc. They are extremely knowledgeable, diligent, reliable and always up for a challenge. With the limited resources we currently have inhouse Touchpoint is the best partner we could imagine!”
“Simon and Marc helped us enormously with our Google Ads. First they built up our account, then handed it over to a new colleague on our side. They are always there when we have questions and impress with their Google Ads expertise, while never losing sight of the bigger commercial picture and the synergies between individual performance channels. I am thrilled. :-) Thank you for everything!”
Shall we take a look?
You give us read access, we tell you plainly what we see. Whether we work together afterwards is your decision, based on the audit.
Book a meeting
More services
Google Shopping & feeds
Merchant Center, product feed and Shopping campaigns from a single team, with feed management built in.
Demand Gen & YouTube Ads
Build new demand on YouTube, Shorts, Discover and Gmail, and measure its contribution across the rest of the account.
Microsoft Ads
The additional channel, built specifically for Microsoft, and a straight answer on whether it pays off for you.
Tracking & Analytics
Conversion tracking, Consent Mode v2, server-side and GA4: the foundation to lay before budget scales on top of it.
Frequently asked questions
We review six areas in a fixed order: tracking and data quality, account structure, search terms and exclusions, feed and Merchant Center, bidding and budget logic, and the interplay of campaign types and markets. Tracking comes first, because otherwise every further assessment would be an assessment of wrong numbers. The outcome is a prioritised sequence.
The effort is measured by the number of accounts, markets and campaign types more than by spend alone. We give you the price once we know how large the setup is, which takes a short conversation. A flat price for an unknown account would be either too high or too superficial.
Usually one to two weeks from granting access to the joint review meeting. An account with six countries takes longer than one with three times the budget in a single market. The review itself is a meeting; we do not just send you a document.
Read access to Google Ads, Merchant Center and GA4 and, where available, insight into contribution margins or targets. No passwords, no admin rights and no changes to your account: we look, we don’t tinker. Access is granted through your account’s access management, and you can revoke it yourself at any time.
Yes. The result belongs to you, including the prioritised roadmap and the reasoning behind every recommendation, even if you implement it with your in-house team or another agency. An audit that only works as a sales lever would be a waste of time for both sides, and it would not be a particularly good audit either.
Typical signals: reports show channel figures instead of decisions, the overall ROAS lives off brand search, changes in the account are rare and undocumented, and the answer to the question about the next growth lever is a budget increase. An audit answers this with data instead of gut feeling.
In stages, step by step. The sequence is set out further up this page; in short: access is handed over instead of created from scratch, ongoing learning phases stay in place for the time being, and no account is rebuilt in peak season.