Fundamentals
Keyword
A word or phrase used to align a search campaign with demand.
Definition
Keywords give Google a framework for the search queries on which an ad may appear. They are not the same as actual search queries, so they require ongoing review.
Why it matters for your shop
In ecommerce, Keyword only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Keyword alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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