Evidence from some of Europe’s largest DTC brands.
€1,69 Mrd.combined annual revenue of these brands
- €100 Mio.+annual Google Ads budget under management
- 15+European markets scaled and managed
- 9flagship case studies in this portfolio
Break down by brand
| Brand | Category | Annual revenue |
|---|---|---|
| AG1 | Health & Wellness / Supplements | €600 Mio.+ |
| solago / Solarhandel24 | Home Energy | €450 Mio. |
| BIKE24 | Cycling / Outdoor / Running | €300 Mio. |
| glow25 | Health & Beauty / Collagen | €120 Mio. |
| TEVEO | Activewear | €100 Mio. |
| BLACKROLL® | Health & Recovery | €70 Mio. |
| NewShades | Interior / Maßanfertigung | €40 Mio. |
| Silberthal | Premium-Küchenwaren | €10 Mio. |
All case studies
+99.45%
Google Ads revenue, 2025 vs 2024
+65.21%
Revenue in Germany, Black Week 2025 vs 2024
BIKE24
BIKE24 and Touchpoint work as one team. That is how Google Ads became plannable.
+470%
Revenue, Q1 2022 to Q3 2024
+38%
ROAS in the same period
NewShades
Made-to-measure blinds, sold online: how NewShades took off digitally with Google Ads.
+340%
Revenue growth
BLACKROLL®
How BLACKROLL® grew Google Ads revenue by 340%, in new categories too.
> €1 million
Google Ads account revenue, 2021
Snocks
The Google Ads channel once written off as dead, and what it became after the rebuild.
10
International markets
≈ 1/3
Share of conversion value from France, Netherlands and Switzerland
TEVEO
Build every market at once, then prioritise on what the numbers actually show.
+95%
Revenue year over year
+134%
New customers
glow25
The highest-revenue day in company history, prepared while half the industry was still on the beach.
+144%
Shop revenue year over year
+154%
Orders
solago & Solarhandel24
From two accounts in one market to six accounts across four countries.
×6.5
Google Ads spend
×7.8
Conversion value
Silberthal
More spend normally means lower efficiency. Here, ROAS still increased.
3×
Unique reach
+14%
Incremental purchases
AG1
A high TV budget with an unproven incremental effect. How AG1 used YouTube and Demand Gen to achieve 3× unique reach and +14% incremental purchases.
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