Google Ads management
Search, Shopping, Performance Max and Demand Gen as one system that we work on every business day.
Our six services at a glance
Google Shopping & feeds
Merchant Center, product feed and Shopping campaigns from a single team, with feed management built in.
Demand Gen & YouTube Ads
Build new demand on YouTube, Shorts, Discover and Gmail, and measure its contribution across the rest of the account.
Microsoft Ads
The additional channel, built specifically for Microsoft, and a straight answer on whether it pays off for you.
Tracking & Analytics
Conversion tracking, Consent Mode v2, server-side and GA4: the foundation to lay before budget scales on top of it.
Google Ads audit
Structure, search terms, feed, tracking and budget reviewed, ending in a prioritised roadmap.
Master overview
What we deliver, and which brands prove it
Six service pillars, each proven by results for some of the largest DTC and e-commerce brands in Europe.
Health & Wellness DTC
Proven across supplement, beauty and recovery brands in the health and wellness DTC space.
- AG1 +14% incremental purchases
- BLACKROLL® +340% revenue
Full-Funnel & Demand Creation
YouTube and Demand Gen that build demand and feed profitable lower-funnel conversion.
- AG1 3× reach
- glow25 Brand + Generic + Demand Gen
Profitable scaling at volume
Scale budget hard and watch efficiency rise with it, steered by your business margin.
- Silberthal 6.5× budget at +20% ROAS
- BIKE24 +99% revenue
Peak & sale-season firepower
Turning the most expensive, most competitive weeks of the year into record days.
- glow25 record Black Friday
- TEVEO Black Week +327%
International expansion as a system
Account, tracking and feed setups built to repeat, so a new market goes live in days.
- TEVEO 0 → 10 markets
- BIKE24 DACH blueprint
New-customer economics & measurement
We steer on contribution margin (CM3), CAC and new-customer growth, so budget goes where profit and lifetime value come from.
- TEVEO +120% CM2
- glow25 +134% new customers
Collaboration
Who works on your account every day
Your account is handled by a dedicated account lead plus a backup. There is no rotating team, and the salesperson who ran the onboarding does not take it over either. Specialists for feed and tracking join when the subject calls for them.
We are in your account every business day, even when no report is due. Every change is documented, and larger interventions run as tests with a duration and a stop criterion. On ecom-unity, 23 clients rate working with us at an average of 5.0 out of 5.
Getting started
Book individually or everything together
The audit is explicitly designed as a standalone service, as is a pure tracking project or a feed overhaul. Only in ongoing management do we avoid splitting channels artificially: ordering Shopping without the feed, or scaling without tracking, means buying a service that cannot hold on to its results.
That is why the usual way in is an audit. Afterwards, both sides know what needs doing, and whether we are the right people for it.
Focus
Why we only do Google Ads
Because for an online shop, Google Ads is rarely one channel among many; it is usually the largest single item in the marketing budget. An account that spends five- or six-figure sums every day does not forgive half-knowledge, and half-knowledge is the normal state when one team is handling Meta, TikTok, SEO and newsletters at the same time.
The focus has a second effect: we see the same patterns in many accounts at once. More than €100 million in advertising budget a year is a benchmark for what is normal in your account, what stands out and what is simply down to a Google product change. This benchmark is the reason we are among the best in this one channel.
We are just as clear about what we don’t do: paid social, SEO, creative production and newsletter marketing belong with other specialists. We work alongside them and do not sell their work as part of ours.
What do clients say about working with us?
“With Touchpoint, we have a partner who genuinely understands how performance marketing works today: flexible, analytical and full of drive. The result is measurable growth and stronger brand development.”
“Touchpoint is not simply our agency. They are part of our team. They think ahead, challenge us and deliver consistently, from day one.”
“A huge thank you to Simon and the team. I love working with hungry experts.”
“Simon, Morten and team have been doing a tremendous job optimizing our Google Ads setup with regards to account/campaign structure, feeds optimization, analytics, tracking etc. They are extremely knowledgeable, diligent, reliable and always up for a challenge. With the limited resources we currently have inhouse Touchpoint is the best partner we could imagine!”
“Touchpoint took over the management of our Google account around 10 months ago and has since worked intensively on scaling the account, hitting our profit targets and optimising the account architecture. Touchpoint is always at the forefront of Google Ads innovation and has contacts at Google that allow the account to be optimised beyond the usual level. Working with the team is friendly and reliable — we are happy with our decision for TP!”
“Simon and Marc helped us enormously with our Google Ads. First they built up our account, then handed it over to a new colleague on our side. They are always there when we have questions and impress with their Google Ads expertise, while never losing sight of the bigger commercial picture and the synergies between individual performance channels. I am thrilled. :-) Thank you for everything!”
“Touchpoint is exactly the right partner for us: always flexible, so we can react quickly in our dynamic e-commerce environment.”
“Touchpoint has been supporting us on Google Ads for more than a year now. Both the reporting and the communication are highly professional.”
“The expertise of Lasse and Simon has led to real optimisations in our account.”
“We have been working with Touchpoint for one and a half years now and are very happy.”
“Collaboration and communication are outstanding. Knowledge and initiatives right at the pulse of the times — top!”
“Touchpoint is a top Google Ads agency that I have been working with for over a year, and I am extremely satisfied.”
Where does your Google Ads account stand right now?
We look at your account and tell you plainly what we see, even if that speaks against working together.
Book a meeting
Frequently asked questions about our services
Within Google Ads: Search, Shopping, Performance Max, Demand Gen and YouTube. Outside it: Microsoft Ads, where it pays off. On top of that, feed management, tracking and analytics, as well as testing and reporting. We deliberately do not offer paid social, SEO or creative production; there are better specialists for those.
A live dashboard is open to you at any time, plus a monthly report with context: what changed, why, and which decision follows from it. The rhythm of check-in meetings is set at the start; for most clients it is weekly or fortnightly.
Yes, that is the normal case. Ownership of the account and the data stays with you, access is handed over instead of created from scratch, and the history is preserved. We start with an audit, reduce short-term risks first and then rebuild larger structures in stages, with before-and-after measurement.
Google Ads needs learning phases, so we work with an initial minimum term instead of monthly cancellation; anything else leads to tests being stopped before they can say anything. We agree the specific term in the proposal. The audit is exempt from this.