Fundamentals
Search query
The exact text a person enters into Google.
Definition
A search query is the real moment of demand. It reveals what budget is actually spent on and informs exclusions, new keywords and landing-page decisions.
Why it matters for your shop
In ecommerce, Search query only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Search query alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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