Optimisation
Keyword match types
Rules that determine how closely a keyword must match a search query.
Also known as: Broad Match, Phrase Match, Exact Match
Definition
Broad match, phrase match and exact match control how broadly Google may interpret a query. The right choice depends on data quality, search volume, the product range and the ability to manage queries actively.
Why it matters for your shop
In ecommerce, Keyword match types only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Keyword match types alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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