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We manage more than €100 million in paid Google media spend every year.
That makes us the partner of Germany’s largest D2C shops and established online players across the DACH region. Google Ads is our only discipline, and we play at the very top of it: operational craft and strategic foresight, unmatched in the market.
Who we work with.
From young D2C brands to established online players.
Featured case study
+340% revenue for BLACKROLL®
From fascia to sleep and recovery: a granular Google Ads strategy opened up new product categories, and we keep scaling the brand.
What do we do, and what do we deliberately not do?
Measure
Everything starts with analysis. Where is the account burning money, where is potential going unused, and can the tracking be trusted at all? Then we lay the foundation: a clean tracking setup, a dedicated forecasting model and a measurable customer journey.
Google Ads first: Search, Shopping and Performance Max, split granularly between new and existing customers. Microsoft Ads joins wherever the numbers add up. There is no one-size-fits-all: at BLACKROLL®, exactly this granularity delivered +340% revenue.
An account is never finished. We look after the feed, keep testing at campaign, ad and landing-page level, and deliver reporting you can make decisions with. Operational craft and strategic foresight, unmatched in the market.
“With Touchpoint, we have a partner who genuinely understands how performance marketing works today: flexible, analytical and full of drive. The result is measurable growth and stronger brand development.”
Yousif BunniTeam Lead Performance Marketing, BLACKROLL®
BIKE24
“Touchpoint helped us bring structure to a large number of accounts and prioritise expansion and optimisation. That created the foundation for our next stage of growth.”
Anika SeidelTeam Lead Performance Marketing, BIKE24
“Touchpoint is not simply our agency. They are part of our team. They think ahead, challenge us and deliver consistently, from day one.”
ChristianCEO, NewShades
“A huge thank you to Simon and the team. I love working with hungry experts.”
Johannes KlieschCEO, SNOCKS
“Simon, Morten and team have been doing a tremendous job optimizing our Google Ads setup with regards to account/campaign structure, feeds optimization, analytics, tracking etc. They are extremely knowledgeable, diligent, reliable and always up for a challenge. With the limited resources we currently have inhouse Touchpoint is the best partner we could imagine!”
Michael WickeHead of Performance Marketing, waterdrop®
“Touchpoint took over the management of our Google account around 10 months ago and has since worked intensively on scaling the account, hitting our profit targets and optimising the account architecture. Touchpoint is always at the forefront of Google Ads innovation and has contacts at Google that allow the account to be optimised beyond the usual level. Working with the team is friendly and reliable — we are happy with our decision for TP!”
Christoph RaheCEO, NewShades
“Simon and Marc helped us enormously with our Google Ads. First they built up our account, then handed it over to a new colleague on our side. They are always there when we have questions and impress with their Google Ads expertise, while never losing sight of the bigger commercial picture and the synergies between individual performance channels. I am thrilled. :-) Thank you for everything!”
Arne ReinhardtLead Performance Marketing, SNOCKS
“Touchpoint is exactly the right partner for us: always flexible, so we can react quickly in our dynamic e-commerce environment.”
Stella IennaKICKZ.com GmbH
“Touchpoint has been supporting us on Google Ads for more than a year now. Both the reporting and the communication are highly professional.”
Simon KöstlerSTUR
“The expertise of Lasse and Simon has led to real optimisations in our account.”
Yousif BunniTeam Lead Performance Marketing, BLACKROLL AG
“We have been working with Touchpoint for one and a half years now and are very happy.”
Lisa Friedhoffbuah
“Collaboration and communication are outstanding. Knowledge and initiatives right at the pulse of the times — top!”
Felix RölleckeCo-founder, vetevo
“Touchpoint is a top Google Ads agency that I have been working with for over a year, and I am extremely satisfied.”
Profitable product ads need the account, feed and Shopping setup to mesh cleanly.
CSS Premium Partner 2024
Certified for scalable Google Shopping campaigns.
DatAds Partner
Strong on feed data that turns product ranges into performance.
About us
Every year we manage more than €100 million in combined paid Google media spend, looking after Germany’s largest D2C shops and established online players across the DACH region.
We specialise in Google Ads for e-commerce and provide full service: from strategy and implementation through to the daily, meticulous management of your account. Every account structure follows the product range, margins, seasonality and goals of your shop.
Because Google Ads is our only discipline, and we play at the very top of it. Every year we manage more than €100 million in paid Google media spend, looking after Germany’s largest D2C shops and established online players across the DACH region. Operational craft and strategic foresight, unmatched in the market.
We provide Google Ads full service for e-commerce: from strategy and implementation through to close, day-to-day account management.
• Google Ads: Search, Shopping, Performance Max, Demand Gen and YouTube
• Feed management and tracking & analytics
• Microsoft Ads, where it makes commercial sense
We work proactively, move fast and keep execution clear. Clean tracking, reliable data and a measurable customer journey are the foundation, long before any month-end report.
With brands such as BLACKROLL®, Snocks, BIKE24, NewShades, Zwilling, AG1, Drykorn, Paul Valentine and Reishunger. What they share is a level of ambition: e-commerce brands that are serious about scaling Google Ads. See all references.
Comparison Shopping Services are Google’s price-comparison partners for Shopping ads. As a CSS Premium Partner, we can serve Shopping campaigns through an alternative route, which has a direct effect on cost per click. For shops with a meaningful share of Shopping revenue, that is a tangible commercial lever.
That depends on your starting point, and we deliberately do not promise a particular week. Every engagement begins with analysis: where is the account burning budget, where is potential going unused, and can the tracking be trusted at all? For BLACKROLL®, the result was a 340% increase in revenue, built over a partnership designed for the long term. Read the case studies.
A good freelancer is often cheaper and closer to the account. The difference lies in redundancy and breadth: 25 people work at Touchpoint, a holiday never brings your account to a standstill, and Search, Shopping, feed and tracking each sit with a specialist. With small budgets, a freelancer can be the better choice, and we will tell you so.
They are two separate items. You pay the media budget directly to Google and set it yourself; what a click costs depends on your sector and the competition. On top of that comes the fee for account management, which depends on account size, channels and markets. We only name a serious figure once we have seen your account.
With a free, no-obligation initial call. Simon, our founder and a former Googler, will answer any question you have about Google Ads, even if we do not end up working together. Book a meeting.
