
Simon Borg
Founder and former Googler

Touchpoint in numbers
It comes from concentrating on a single discipline. Since 2019 we have worked exclusively on Google Ads for e-commerce. Because the same patterns keep recurring across more than €100 million in annual spend, we recognise early what is really the lever in an account and what merely creates movement. That is exactly what we mean by operational craft and strategic foresight.
Google certified Touchpoint as a CSS Premium Partner in 2024. Standard solutions still have no place here: every account structure is built around the shop’s range, margins and goals.
€100m
Google Ads spend per year
25
People on the team
€10–100m+
Our clients’ revenue

How we work
Because a one-size-fits-all approach breaks exactly where it gets expensive. We adapt structures and processes to each shop: to the size of its range, its margin logic, its seasonality and to who is involved in decisions internally. Our structures follow the client.
In practice that means no off-the-shelf reporting format and no campaign template laid over every account. The business behind an account decides how we run it.
The performance team
“With Touchpoint, we have a partner who genuinely understands how performance marketing works today: flexible, analytical and full of drive. The result is measurable growth and stronger brand development.”
BIKE24
“Touchpoint helped us bring structure to a large number of accounts and prioritise expansion and optimisation. That created the foundation for our next stage of growth.”
“Touchpoint is not simply our agency. They are part of our team. They think ahead, challenge us and deliver consistently, from day one.”

“A huge thank you to Simon and the team. I love working with hungry experts.”

“Simon, Morten and team have been doing a tremendous job optimizing our Google Ads setup with regards to account/campaign structure, feeds optimization, analytics, tracking etc. They are extremely knowledgeable, diligent, reliable and always up for a challenge. With the limited resources we currently have inhouse Touchpoint is the best partner we could imagine!”
“Touchpoint took over the management of our Google account around 10 months ago and has since worked intensively on scaling the account, hitting our profit targets and optimising the account architecture. Touchpoint is always at the forefront of Google Ads innovation and has contacts at Google that allow the account to be optimised beyond the usual level. Working with the team is friendly and reliable — we are happy with our decision for TP!”

“Simon and Marc helped us enormously with our Google Ads. First they built up our account, then handed it over to a new colleague on our side. They are always there when we have questions and impress with their Google Ads expertise, while never losing sight of the bigger commercial picture and the synergies between individual performance channels. I am thrilled. :-) Thank you for everything!”
“Touchpoint is exactly the right partner for us: always flexible, so we can react quickly in our dynamic e-commerce environment.”

“Touchpoint has been supporting us on Google Ads for more than a year now. Both the reporting and the communication are highly professional.”
“The expertise of Lasse and Simon has led to real optimisations in our account.”

“We have been working with Touchpoint for one and a half years now and are very happy.”

“Collaboration and communication are outstanding. Knowledge and initiatives right at the pulse of the times — top!”

“Touchpoint is a top Google Ads agency that I have been working with for over a year, and I am extremely satisfied.”
30 minutes, no strings attached, with an honest assessment of your Google Ads account.