The Touchpoint team in a workshop room at long tables with laptops.

Touchpoint in numbers

Where does our depth of knowledge come from?

It comes from concentrating on a single discipline. Since 2019 we have worked exclusively on Google Ads for e-commerce. Because the same patterns keep recurring across more than €100 million in annual spend, we recognise early what is really the lever in an account and what merely creates movement. That is exactly what we mean by operational craft and strategic foresight.

Google certified Touchpoint as a CSS Premium Partner in 2024. Standard solutions still have no place here: every account structure is built around the shop’s range, margins and goals.

€100m

Google Ads spend per year

25

People on the team

€10–⁠100m+

Our clients’ revenue

The Touchpoint office under wooden beams: standing desks, plants and daylight.

How we work

Why don’t we work from a template?

Because a one-size-fits-all approach breaks exactly where it gets expensive. We adapt structures and processes to each shop: to the size of its range, its margin logic, its seasonality and to who is involved in decisions internally. Our structures follow the client.

In practice that means no off-the-shelf reporting format and no campaign template laid over every account. The business behind an account decides how we run it.

The performance team

Who works on your account?

Porträt von Simon Borg

Simon Borg

Founder and former Googler

Porträt von Morten Jørgensen

Morten Jørgensen

Managing Director

Porträt von Nina Mösken

Nina Mösken

Head of Business Strategy

Porträt von Mark Attrot

Mark Attrot

Head of Product

Porträt von Merle Doormann

Merle Doormann

Team Lead Performance Marketing

Porträt von Justus Jonas Draheim

Justus Jonas Draheim

Team Lead Performance Marketing

Porträt von Lasse Thomas

Lasse Thomas

Senior Performance Marketing Manager

Porträt von Eike Petersen

Eike Petersen

Senior Performance Marketing Manager

Porträt von Christoph Witte

Christoph Witte

Senior Performance Marketing Manager

Porträt von Laura de Payrebrune

Laura de Payrebrune

Senior Performance Marketing Manager

Porträt von Annkristin Jung

Annkristin Jung

Senior Performance Marketing Manager

Porträt von Lara Felten

Lara Felten

Senior Performance Marketing Manager

Porträt von Silas Klug

Silas Klug

Performance Marketing Manager

Porträt von Kaja Bliesmann

Kaja Bliesmann

Senior Performance Marketing Manager

Porträt von Sophie-Marie Krüger

Sophie-Marie Krüger

Performance Marketing Manager

Porträt von Jade Wittenkamp

Jade Wittenkamp

Performance Marketing Manager

Porträt von Astrid Hansen

Astrid Hansen

Performance Marketing Manager

Porträt von Ben Messner

Ben Messner

Performance Marketing Manager

Porträt von Wiebke Mammen

Wiebke Mammen

Performance Marketing Manager

Porträt von Jenna Louiza Südel

Jenna Louiza Südel

Performance Marketing Manager

Porträt von Neele Marie Nielsen

Neele Marie Nielsen

Performance Marketing Manager

Porträt von Tjarek Hall

Tjarek Hall

Software Developer

Porträt von Jerome Bültjer

Jerome Bültjer

Senior Full Stack Developer

Porträt von Piotr Michalkiewicz

Piotr Michalkiewicz

Software Developer

What do clients say about this team?

“With Touchpoint, we have a partner who genuinely understands how performance marketing works today: flexible, analytical and full of drive. The result is measurable growth and stronger brand development.”
Yousif BunniTeam Lead Performance Marketing, BLACKROLL®

BIKE24

“Touchpoint helped us bring structure to a large number of accounts and prioritise expansion and optimisation. That created the foundation for our next stage of growth.”
Anika SeidelTeam Lead Performance Marketing, BIKE24
“Touchpoint is not simply our agency. They are part of our team. They think ahead, challenge us and deliver consistently, from day one.”
ChristianCEO, NewShades
“A huge thank you to Simon and the team. I love working with hungry experts.”
Johannes KlieschCEO, SNOCKS
“Simon, Morten and team have been doing a tremendous job optimizing our Google Ads setup with regards to account/campaign structure, feeds optimization, analytics, tracking etc. They are extremely knowledgeable, diligent, reliable and always up for a challenge. With the limited resources we currently have inhouse Touchpoint is the best partner we could imagine!”
Michael WickeHead of Performance Marketing, waterdrop®
“Touchpoint took over the management of our Google account around 10 months ago and has since worked intensively on scaling the account, hitting our profit targets and optimising the account architecture. Touchpoint is always at the forefront of Google Ads innovation and has contacts at Google that allow the account to be optimised beyond the usual level. Working with the team is friendly and reliable — we are happy with our decision for TP!”
Christoph RaheCEO, NewShades
“Simon and Marc helped us enormously with our Google Ads. First they built up our account, then handed it over to a new colleague on our side. They are always there when we have questions and impress with their Google Ads expertise, while never losing sight of the bigger commercial picture and the synergies between individual performance channels. I am thrilled. :-) Thank you for everything!”
Arne ReinhardtLead Performance Marketing, SNOCKS
“Touchpoint is exactly the right partner for us: always flexible, so we can react quickly in our dynamic e-commerce environment.”
Stella IennaKICKZ.com GmbH
“Touchpoint has been supporting us on Google Ads for more than a year now. Both the reporting and the communication are highly professional.”
Simon KöstlerSTUR
“The expertise of Lasse and Simon has led to real optimisations in our account.”
Yousif BunniTeam Lead Performance Marketing, BLACKROLL AG
“We have been working with Touchpoint for one and a half years now and are very happy.”
Lisa Friedhoffbuah
“Collaboration and communication are outstanding. Knowledge and initiatives right at the pulse of the times — top!”
Felix RölleckeCo-founder, vetevo
“Touchpoint is a top Google Ads agency that I have been working with for over a year, and I am extremely satisfied.”
Lennart RondiOwner, rondimedia
A desk with a monitor in the Touchpoint office beneath open roof beams.Four colleagues at the Touchpoint trade-fair stand in front of the “Google Ads für E-Com Deutschland” wall.An open office loft with desks, a beanbag and plenty of plants.Colleagues standing together in the dunes near St. Peter-Ording.A talk on a conference stage, with a thank-you slide and partner logos on the screen.
Colleagues working on laptops in a workshop while a talk runs on the screen.The office lounge corner with beanbags and bar stools.The OMR sign above the exhibition grounds in Hamburg.Colleagues in the low sun on the North Sea coast.The office dog relaxing on a beanbag in the Touchpoint office.

Shall we get to know each other?

30 minutes, no strings attached, with an honest assessment of your Google Ads account.

Book a meeting