Measurement
Conversion tracking
The technical and operational measurement of purchases, leads and other target actions.
Definition
Conversion tracking connects ad interactions with commercially relevant outcomes. It includes tagging, consent, data modelling, attribution and validation against shop or CRM data.
Why it matters for your shop
In ecommerce, Conversion tracking only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Conversion tracking alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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