Measurement
Conversion
A defined action with commercial value, such as a purchase or qualified lead.
Definition
A conversion turns business success into a measurement signal for Google Ads. Which actions count and how they are weighted determines the quality of every later optimisation.
Why it matters for your shop
In ecommerce, Conversion only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Conversion alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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