Measurement
Enhanced Conversions
Enhanced conversion measurement using hashed first-party data.
Definition
Enhanced Conversions help Google connect measured conversions to ad interactions more reliably. They require a sound consent process and correct technical implementation.
Why it matters for your shop
In ecommerce, Enhanced Conversions only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Enhanced Conversions alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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