Measurement
Server-side tagging
Serving and processing tracking tags through a dedicated server container.
Definition
Server-side tagging can improve data quality and control over the measurement chain. It is not an automatic route to better results and must fit consent, shop setup and the data model.
Why it matters for your shop
In ecommerce, Server-side tagging only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Server-side tagging alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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