Measurement
Consent Mode v2
Google’s consent interface for privacy-conscious tag handling and modelling.
Definition
Consent Mode v2 sends consent status to Google tags. It does not replace a consent platform or legal advice, but it is relevant to technical measurement in European markets.
Why it matters for your shop
In ecommerce, Consent Mode v2 only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Consent Mode v2 alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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