Audiences

Definition

Audiences may include first-party lists, interests, purchase intent or demographic signals. In automated campaigns, they are often a signal rather than a hard restriction.

Why it matters for your shop

In ecommerce, Audiences only pays off when the metric or feature fits your assortment, margin, stock position and business model.

How we work with it

We always read Audiences alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.