Campaigns
Remarketing
Reaching people who have already interacted with a website, products or advertising.
Definition
Remarketing uses existing interactions to show relevant products or messages again. Its reach and usefulness depend on consent, data quality and audience size.
Why it matters for your shop
In ecommerce, Remarketing only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Remarketing alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Demand Gen & YouTube
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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