Campaigns
Demand Gen
A Google campaign type for visual demand generation on YouTube, Discover and Gmail.
Definition
Demand Gen is designed to build qualified demand before a specific search takes place. For ecommerce, it needs strong products, suitable creatives, clear landing pages and measurement beyond reach alone.
Why it matters for your shop
In ecommerce, Demand Gen only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Demand Gen alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Demand Gen & YouTube
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
View service