Campaigns
Performance Max
A goal-based Google campaign type across Search, Shopping, YouTube, Display, Discover and Gmail.
Also known as: PMax
Definition
Performance Max combines delivery across several Google inventories. In ecommerce it connects a product feed, assets, audience and conversion signals, but still needs clear structure and control.
Why it matters for your shop
In ecommerce, Performance Max only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Performance Max alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Shopping
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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