Optimisation
Target ROAS
A bidding target for a desired Return on Ad Spend.
Definition
A target ROAS gives Smart Bidding an efficiency boundary. Targets set too high can block growth; targets set too low can put profitability at risk. The right level is a business decision.
Why it matters for your shop
In ecommerce, Target ROAS only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Target ROAS alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
View service