Optimisation
Smart Bidding
Automated Google bid strategies that optimise for conversion or value goals.
Definition
Smart Bidding uses contextual signals to set bids for each auction. It works only as well as the conversion signals, goals and operational management around budget and assortment.
Why it matters for your shop
In ecommerce, Smart Bidding only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Smart Bidding alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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