Measurement
Conversion value
The value Google Ads assigns to conversions.
Definition
Conversion value can represent revenue, margin or a modelled value. For ecommerce, its quality determines whether Smart Bidding optimises toward the right outcomes.
Why it matters for your shop
In ecommerce, Conversion value only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Conversion value alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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