Measurement
ROAS
Return on Ad Spend: the relationship between ad revenue and ad cost.
Also known as: Return on Ad Spend
Definition
ROAS compares conversion value with Google Ads cost. It is a core efficiency metric, but not proof of profit: margin, new-customer share and incremental impact all belong in the interpretation.
Why it matters for your shop
In ecommerce, ROAS only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read ROAS alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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