Optimisation
Target CPA
A bidding target for the desired cost per conversion.
Definition
A target CPA controls how aggressively Smart Bidding may bid for conversions. It needs a consistent conversion goal and a realistic commercial guardrail.
Why it matters for your shop
In ecommerce, Target CPA only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Target CPA alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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