Measurement
CPA
Cost per Acquisition: the cost of a conversion.
Also known as: Cost per Acquisition, Cost per Action
Definition
CPA measures the average ad budget required for one conversion. What matters is the conversion behind it and whether its value is sufficient for the business.
Why it matters for your shop
In ecommerce, CPA only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read CPA alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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