Measurement
Conversion rate
The share of clicks or sessions that result in a conversion.
Definition
Conversion rate shows how efficiently traffic turns into target actions. It depends not only on the account, but also on price, assortment, offer, availability and landing page.
Why it matters for your shop
In ecommerce, Conversion rate only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Conversion rate alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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