Campaigns
YouTube Ads
Video ads on YouTube and across Google’s video inventory.
Definition
YouTube Ads can build brand and product demand before search. Their use should be tied to creative quality, audiences, the landing page and a robust measurement approach.
Why it matters for your shop
In ecommerce, YouTube Ads only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read YouTube Ads alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Demand Gen & YouTube
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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