Campaigns
View rate
The share of video impressions that result in a counted video view.
Definition
View rate shows how often a video meets Google’s threshold for a view. It rates the creative, but says nothing directly about incremental demand or revenue.
Why it matters for your shop
In ecommerce, View rate only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read View rate alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Demand Gen & YouTube
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
View service