Campaigns
Reach
The number of people or unique users reached by a campaign.
Definition
Reach measures audience delivery and is most useful in the upper funnel. Without frequency, creative quality and downstream business signals, it remains only part of the assessment.
Why it matters for your shop
In ecommerce, Reach only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Reach alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Demand Gen & YouTube
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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