Optimisation
Negative keywords
Exclusions that prevent ads from appearing for unwanted search queries.
Definition
Negative keywords stop ads appearing for irrelevant, unprofitable or deliberately unsupported queries. They protect budget but do not replace a sound campaign structure.
Why it matters for your shop
In ecommerce, Negative keywords only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Negative keywords alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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