Fundamentals
SEA
Search Engine Advertising: paid advertising in search engines.
Also known as: Search Engine Advertising
Definition
SEA describes paid search advertising. In most markets, that primarily means Google Ads, though Microsoft Ads is also part of the channel.
Why it matters for your shop
In ecommerce, SEA only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read SEA alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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