Fundamentals
Google Ads
Google’s advertising platform for search, Shopping, video, display and AI-powered campaigns.
Also known as: Google AdWords
Definition
Google Ads is the platform businesses use to advertise across Google Search, Shopping, YouTube and other Google properties. For ecommerce, it brings together demand, product data, bidding and measurement.
Why it matters for your shop
In ecommerce, Google Ads only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Google Ads alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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