Fundamentals
CPC
Cost per Click: the cost of an ad click.
Also known as: Cost per Click
Definition
CPC describes the average cost of a click. It only becomes meaningful alongside conversion rate, margin, new-customer value and return rate.
Why it matters for your shop
In ecommerce, CPC only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read CPC alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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