Fundamentals
Impressions
The number of times an ad was displayed.
Definition
An impression is recorded when an ad is served on a Google property. It measures reach. It says nothing yet about attention or business results.
Why it matters for your shop
In ecommerce, Impressions only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Impressions alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Demand Gen & YouTube
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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