Optimisation
Impression share
The share of eligible impressions a campaign actually received.
Definition
Impression share helps assess how much relevant visibility is lost because of budget or Ad Rank. It does not automatically mean that more visibility would be commercially worthwhile.
Why it matters for your shop
In ecommerce, Impression share only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Impression share alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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