Shopping & feeds
Google Shopping
Product ads on Google based on data from Merchant Center.
Definition
Google Shopping connects specific product demand with product data such as price, image, availability and delivery. Performance depends on the feed as much as campaigns and bidding.
Why it matters for your shop
In ecommerce, Google Shopping only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Google Shopping alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Shopping
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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