Measurement
Data-driven attribution
Google’s model for distributing conversion value across multiple ad interactions.
Definition
Data-driven attribution uses observed conversion paths to assess the contribution of different interactions. It remains a model and does not prove causality.
Why it matters for your shop
In ecommerce, Data-driven attribution only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Data-driven attribution alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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