Measurement
Attribution
A set of rules that distributes conversion value across ad interactions.
Definition
Attribution answers how much credit a channel or interaction receives for a conversion. Google Ads can model only within its own measurement system, so attribution and business reporting must be considered together.
Why it matters for your shop
In ecommerce, Attribution only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Attribution alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Tracking & Analytics
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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