Campaigns
Asset group
A collection of creatives, copy, audience signals and, where relevant, products in Performance Max.
Definition
An asset group gives Performance Max material and context for a theme, assortment or audience. Its structure must fit product logic and the available creatives.
Why it matters for your shop
In ecommerce, Asset group only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Asset group alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Shopping
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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