Shopping & feeds
Product feed
A structured dataset of products and their attributes for Google.
Definition
The product feed provides titles, prices, availability, images, GTINs and shipping information among other attributes. The feed is where you steer visibility, search relevance and assortment.
Why it matters for your shop
In ecommerce, Product feed only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Product feed alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Shopping
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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