Optimisation
Ad Rank
The value that determines whether and where an ad is shown.
Definition
Ad Rank is based on bid, ad and landing-page quality, expected assets and the context of the search. Higher bids alone are therefore rarely the complete answer.
Why it matters for your shop
In ecommerce, Ad Rank only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Ad Rank alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Ads management
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
View service