Shopping & feeds
Product approval
The Merchant Center status that determines whether a product may be advertised.
Definition
Product approvals show whether products cannot be served because of data or policy issues. With large assortments, monitoring matters because invisible products quietly lose revenue potential.
Why it matters for your shop
In ecommerce, Product approval only pays off when the metric or feature fits your assortment, margin, stock position and business model.
How we work with it
We always read Product approval alongside the neighbouring Google Ads signals and only decide once the data adds up to a consistent picture.
Relevant service
Google Shopping
From the term to implementation: we connect technical and strategic Google Ads work with the commercial goals of your shop.
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